850-888-8474 | hello@grgs.co

Branding? What’s that?

Branding? What’s that?
December 3, 2012 GORGEOUS

Thousands of design and communication firms have popped up recently claiming that they handle branding. In case you’re wondering, branding is not marketing. It’s not advertising either. In fact, it’s way more than a logo and a catchy tune. Branding deals with every inch of what you are in a customer’s mind. To simplify it more, think of it as your reputation. Be it your look, feel or touch. Perfumes have a brand coupled with their neat packaging and advertisements. Even a golf course has a brand.

Here at GORGEOUS, we eat, sleep, and dream brands and have done so for over 15 years. We know what branding is and it’s what makes us different from the rest. We’ve handled brand crisis, rebrands, and brand launches as well as advised non-profits and area businesses on how to more accurately brand. Quite frankly, besides design, it’s the one thing we’re really good at. We believe in ultra-high standards. We rate strong consistency, amazing design and The Law of Contraction (narrowing focus) as the first rules we follow and never put anything above them.

If you’d like to know more about the branding and design deliciousness we offer clients, give us a shout at 850-888-8474 or shoot us an email at hello@grgs.co.

All logos used in this blog post belong to their respective owners. The owners are not affiliated with GORGEOUS in any way.

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