Southern Site Works

Built for the job site.

Southern Site Works moves dirt across Bay and the surrounding counties, so the brand had to read from across a site as easily as on a business card. We built it on a mark of stacked layers, like graded earth, that also reads as an S, with a wide, sturdy SSW wordmark in brand red and safety orange.

On the equipment

The identity goes where the crew goes: down the boom and across the cab of an excavator, on hard hats, and on the shirts the crew wears to work.